Defined as a misleading practice in which companies and governments disclose false or unsubstantiated information about their environmental benefits, greenwashing is used to create a false image of sustainability. Terms such as “eco-friendly,” “green,” or “sustainable” are often used in advertising to attract consumers and investors, even when the company’s actions do not correspond to… Continue Reading Combating Greenwashing
Category: Greenwashing
As part of the Global Compact Towards COP30 Program, the Network Brazil launched the project “Combating Greenwashing”, an initiative that brings together the Action Platforms on Anti-Corruption, Climate Action, and Communicate & Engage. The project’s goal is to strengthen the role of compliance professionals in drafting and reviewing companies’ institutional communications on environmental commitments, working… Continue Reading Project “Combating Greenwashing” strengthens integrity in corporate communication